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Latestthinking.

AI is rewriting the rules of search and advertising weekly. Here is what is working in production, from real client accounts, real money, real results.

Featured · AI
Using Claude Code to Build Business Tools Faster

Using Claude Code to Build Business Tools Faster

7 min read · Read →
AI Agents for Business: Beyond the ChatbotAI
8 min read

AI Agents for Business: Beyond the Chatbot

Most businesses are using AI as a search engine. The ones pulling ahead are using it as an operator.

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Facebook Ad Creative in 2026: What Still Works and What Died With iOS14Meta Ads
5 min read

Facebook Ad Creative in 2026: What Still Works and What Died With iOS14

The honest account of what is working right now in Meta advertising, based on real active campaigns.

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Claude vs ChatGPT: Which AI Should Your Sunshine Coast Business Actually Use?AI
5 min read

Claude vs ChatGPT: Which AI Should Your Sunshine Coast Business Actually Use?

The honest comparison of two market leading AI models, written by an agency that uses both daily for real client work.

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AI Search Optimisation: Getting Cited by ChatGPT, Claude, and PerplexitySEO
7 min read

AI Search Optimisation: Getting Cited by ChatGPT, Claude, and Perplexity

Google is no longer the only game in town. Here is how to make your business the answer when AI search engines are asked.

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Performance Max in Practice: What Actually Works for Sunshine Coast BusinessesGoogle Ads
6 min read

Performance Max in Practice: What Actually Works for Sunshine Coast Businesses

Lessons from running Performance Max campaigns across local trades, ecommerce, and service businesses.

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How Much Does a Website Cost on the Sunshine Coast in 2026?Websites
4 min read

How Much Does a Website Cost on the Sunshine Coast in 2026?

The real numbers, the hidden costs, and what separates a $2,000 site from a $20,000 one.

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How Much Does It Cost to Build a SaaS Product in 2026?Apps & SaaS
6 min read

How Much Does It Cost to Build a SaaS Product in 2026?

Honest numbers from someone who builds them. What a real MVP costs, where the money goes, and how to de-risk it.

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Local SEO Sunshine Coast: The Complete 2026 GuideSEO
5 min read

Local SEO Sunshine Coast: The Complete 2026 Guide

Everything a Sunshine Coast business needs to dominate local search. No fluff, just the playbook.

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Google Ads vs SEO: Which Should Your Business Invest In?Strategy
5 min read

Google Ads vs SEO: Which Should Your Business Invest In?

The question every Sunshine Coast business eventually asks. The answer depends on three things.

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Shopify vs WordPress: Which Platform Is Right for Your Business?Websites
5 min read

Shopify vs WordPress: Which Platform Is Right for Your Business?

The real trade-offs, explained by someone who has built on both extensively.

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TikTok Ads in Australia: Should You Be There Yet?Paid Social
4 min read

TikTok Ads in Australia: Should You Be There Yet?

Honest assessment of the platform based on active Australian campaigns across product and service businesses.

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How to Allocate Your Marketing Budget in 2026Strategy
6 min read

How to Allocate Your Marketing Budget in 2026

The framework we use when a client asks how to split their marketing spend across channels.

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When Should You Redesign Your Website?Websites
4 min read

When Should You Redesign Your Website?

Five signals that your current site is costing you more than a rebuild would.

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AI Automation for Small Business: Where to StartAI
6 min read

AI Automation for Small Business: Where to Start

The highest-leverage automations for businesses under 20 people, ranked by effort and return.

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