From idea to shipped product.
What you actually get.
The work that moves your numbers, done by a senior operator. Here is what that looks like in practice.
Build what users actually need
A one-page brief and validated assumptions come before a single line of code, so you ship the right thing.
A usable MVP, fast
Ship something real in weeks, then iterate from actual user behaviour instead of guessing inside a spec.
Infrastructure right-sized for you
A stack that matches your stage today with a clear path to scale, never over-engineered or fragile.
Payments engineered properly
Stripe, subscriptions, and refund logic architected to handle real money from launch.
Monitoring from day one
Error tracking, uptime alerts, and performance monitoring so problems surface before your users find them.
Grounded in the market
Competitor analysis and user validation happen before the first wireframe, so you build with evidence.
Brief + audit
I learn your business, audit what already exists, and agree on what success actually looks like.
Strategy
A clear plan: channel selection, creative brief, budget allocation, and the numbers we are chasing.
Build + launch
I execute. You see everything in real time through a shared reporting dashboard.
Optimise
Weekly optimisation cycles and monthly strategy reviews. Compounding gains, never set and forget.
300+ leading brands
Good to know.
The questions I get asked most about this, answered straight.
MVP web apps typically start at $10,000 to $25,000. Native mobile apps start higher. Full SaaS products with extensive functionality can run $50,000 to $150,000+, depending on scope. I scope in detail and give a fixed price before anything starts.
Lean MVP builds run six to ten weeks. Full SaaS products typically take three to six months for v1, then ongoing iteration. I give a realistic timeline at the scoping stage and hold to it.
I default to React Native via Expo for mobile because it ships faster and is easier to maintain. I will recommend pure native if the use case genuinely requires it.
Yes. AI integration is one of my specialties. I build custom Claude and GPT-powered features into existing products regularly, including search, summarisation, classification, agents, and more.
Yes. Most app and SaaS clients move into a monthly retainer for ongoing development, infrastructure management, and support after launch.
Ready to get serious about Apps & SaaS?worth talking about.
All figures AUD. Trademarks remain the property of their respective owners.
Book a call